You and your team haven’t slept for weeks.
You’ve worked so hard to develop and polish your app till it shines.
Here it is – crisp and clean, ready to be uploaded to AppStore or PlayMarket.
Is it the time for you to relax and enjoy the deluge of downloads?
Not even close!
It’s just about time to find people who will be the first to test your app.
Personally, I like “early adopters” better.
Honestly, I had little experience dealing with beta testers before. However, it’s the challenge you face inevitably once you join a tech startup. We discussed it during one of the meetings — what do we do when the first app version is ready?
Obviously, we need some feedback to know how we are doing. We’d then consider it, fix all the bugs, and proceed to a public beta.
Are we moving in the right direction with our app?
Does the app solve the issues our customer have?
Our early adopters were supposed to answer these questions.
We had a very vague idea of where and how to find volunteers interested in testing out our app.
During one of the team meetings, our founder said:
“So when we have our first 100 of beta testers, we will then hand pick 10 of them to become early adopters.”
“Wow, the first 100?,” I thought.
And the next moment I found myself saying,
“Alright, let’s have 100 by the end of the month”.
What’s different (and what I personally like) about a startup is that you constantly challenge yourself with things you’ve never done before.
This is how you try, make mistakes, fail, learn a lesson, get up and try again.
You’ll never know until you try, they say.
During our beta testing research, the top articles we analyzed suggested the following strategies:
Thorough research showed that there are quite a few resources offering beta tester services out there.
Nevertheless, we decided to concentrate on the top platforms, as we believe the 80/20 rule comes in pay when searching for beta testers.
The top 10 beta websites may bring you 80 percent of your beta users while the rest would result in the remaining 20 percent.
Check out this beta test resources table. We hope you make use of this extremely valuable list of top beta platforms:
Websites to find beta testers
|Website||Free submission||Paid submission|
|– Test My App||+|
|– Alpha and Beta Users||+|
|– Android App Testers||+|
|– iOS Beta Testers||+|
|– Share Your Startup||+|
|BetaList||+||$129 to skip the waiting queue|
|Killerstartups||+ (takes 3 to 6 months to review)||$167 for a quick review|
|Beta Family||+ (limited testing options)||$49-399|
|Betatestershub||+||you can offer financial reward to the testers|
Our startup is working without any side investors, so our budget is quite limited.
We consider paid services last and only if we have no luck with free resources as a way to maximize our beta testing marketing budget.
We are totally aiming to submit our product to the beta platforms listed above when our marketing landing page is ready.
And we’ll be sharing our experiences with you in future blog posts so you can see how our beta testing is progressing.
Update (November 2017): After submitting Chanty to multiple beta testing platforms, it turned out Beta list brought more signups than other platforms altogether. However, the number wasn’t that impressive. Unfortunately, we didn’t even hit the 100 emails. As i said, it’s still better than other services, so if I were to do it again, I wouldn’t be spending time to submit Chanty to other platforms that brought us only 1-5 emails.
Back then our landing page was far from being very informative:
It was obviously too early to submit our startup anywhere, and I knew the design of a new landing page wouldn’t be ready until next week.
So we had to think of another way to get these 100 by the end of the month, and we came across an interesting strategy by a complete surprise.
Getting to know your target audience is extremely important for every business.
If you are a business owner you’ve probably experienced this first hand.
At the moment we didn’t know much about ours, but I’ve learned through previous online marketing experience that a clear view of your target market is a must — unless you want to fail at the very beginning.
Of course we didn’t want to fail, so we had to study our market.
We’ve put together a Google form with a few question . It helped us understand our target market better.
Being a startup targeting SMB’s, we have decided to focus on LinkedIn as a source of information.
Our LinkedIn funnel had the following stages:
Obviously we had to send out a lot of invitations.
LinkedIn Premium lets you send out as many invitations as you physically can fit into your day.
Be careful, however, if very few people accept them, LinkedIn may treat this as spamming and ban you.
Anyway, 20 percent of the people I’ve reached out to in LinkedIn didn’t mind connecting and joined my network.
Tip: It’s important to add a short personal note with a name of the person you are trying to connect with when sending a LinkedIn invitation. Even though it takes more time to send personal notes than just hitting the “Send now” button, it significantly (30 percent) increased the response rate in our case.
We needed to target people who are more likely to initiate using a team messenger in a company.
When the first survey results arrived we realized CEOs and top management are the people we are looking for.
By the end of the month, my Linkedin network was jam-packed with CEOs and founders:
My next step was writing a friendly message, thanking the contacts for adding me on LinkedIn and asking for a small favor.
I explained that we were researching the market of team messengers and asked for a permission to send a 3-minute survey.
Tip: Speaking of permissions — it’s important to ask if you can send the link before you actually send it. I’ve asked for it intuitively but later on I’ve read about this same effective practice in Groove’s article.
Even though we had a direct link to chanty.com in the end of our survey and a CTA to “email me when it’s ready,” we didn’t expect to receive beta testers yet.
We were only planning to get some feedback from our potential audience — until I received this reply:
This guy was actually interested in becoming a beta tester, and then I thought, hey, we can actually get people to sign up as beta testers as well.
Our marketing team shifted focus to LinkedIn for a while.
We’ve started asking everyone who completed the survey if they’d be interested in beta testing our app once it’s ready:
We had to send out a lot of invitations to reach our target of 100 beta testers. Here’s our basic conversion rates:
To give you a better idea of the numbers, contacting 125 people on LinkedIn resulted in 1 beta tester.
We had to contact more than 10K users to receive 100 emails.
"SaaS Product Pre-launch
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Besides adding new contacts, I’ve also messaged all of my existing ones.
My established LinkedIn connections naturally resulted in a much higher conversion rate.
This may seem like a lot of work and lot of time spent.
And it actually is.
The four members of our team were working hard on LinkedIn.
Some of the contacts we approached thought we were looking for a date online; some asked us to review their app in return.
One contact even asked me to introduce him to one of my important LinkedIn connections and I was happy to help, but most of them didn’t ask anything in return for filling out the survey.
However I wanted my new LinkedIn friends to know that I’m ready to help if they need me to so I’d highlight this every time in the end of our conversation.
The feedback we’ve received from the survey replies is PRICELESS.
It let us get a clear picture of what our target market is, which product features are hot and most popular with our audience and which industry or company size is definitely not our focus.
What I particularly like about this strategy, compared to posting to beta test websites, is the high percentage of relevant audience.
The CEOs and company founders who are interested in testing out our app are far more valuable than paid beta testers with a low interest in your product.
Moreover, I consider adding several thousands of CEOs to my LinkedIn network as a huge benefit, that will definitely help me with the future challenges.
The puzzle pieces are coming together. We’ve learnt a lot about our target audience and also developed a working mechanism for receiving beta testers.
Challenge over, experience received, lessons learnt, new challenges coming soon 😉
Next time we’ll share our experience with the “beta” websites and give you an idea which platform worked best and brought us more testers.
Update (April 2017) Although LinkedIn strategy is great for a start, we don’t recommend to use it for more than a month. When you send lots of invitations for long time and people don’t accept them, LinkedIn considers this as a violation of their policy which could lead to a ban. There are no known limits that tell you what amount of invitations per day is appropriate. It’s LinkedIn who makes the decision – to ban or not to ban. Here’s something you can do to avoid the ban:
Hope this little tips will help you stay on a safe side while attracting a number of beta testers to your project.
What about your experience?
Feel free to share the lessons you’ve learnt while putting together your list of the early adopters.
Also published on Medium.