Black Friday for SaaS Companies: Trends, Predictions and Best Deals

Black Friday

Black Friday is almost right around the corner, a time when SaaS companies, businesses, corporations, and startups compete to deliver the best Black Friday and Cyber Monday SaaS deals of the year in a highly competitive industry. While customers are excited to invest, it’s also the most important sales event that everyone looks forward to. 

To enhance the sales journey of potential customers, brands provide irresistible value and quality that converts them into loyal customers.

The date for this year’s Black Friday is November 26th, 2021.

Why is Black Friday Important for SaaS Companies?

Love it or hate it, Black Friday is no longer just a retail event anymore; many SaaS companies take huge advantage of it too as trends have shifted. Especially after COVID-19, the shopping trend has mainly changed to online interactions. Here is a quick review of the importance Black Friday holds for SaaS companies.

Lucrative Software Sales Opportunities

Because software companies are less likely to participate in Christmas sales, BF is the best weekend for SaaS suppliers to get a significant number of new customers. According to research done by Paddle, software dealers’ sales peak on Cyber Monday around 10 a.m. (UTC). That’s an entire weekend of numbers growing.

Businesses that give a discount on Black Friday and over the weekend can expect a 7x increase in orders, resulting in a 6x increase in revenue.

So, to all SaaS businesses, doing something is always preferable to doing nothing.

Customers With a Higher Lifetime Value

When it comes to customer retention, research reveals that businesses that sign up for a Cyber Weekend promotion have a higher lifetime value (CLV). This will improve your MRR, increasing your revenue far beyond the BF sales weekend.

If you provide a decent discount on your product or service on Black Friday, customers will be more likely to stick with you and make the most of their subscription. Furthermore, they would be less likely to churn if they were concerned about losing the same level of discount.

Free Publicity

Consider Black Friday and Cyber Weekend as an annual marketing campaign, with the exception that you don’t need to promote the dates because they already have a distinguished reputation. It’s a common entry in the annual journal, and many people talk about it.

One weekend, one huge sale for your customers, and one great chance to increase your earnings.

Increase Your Clientele

Who doesn’t enjoy a good deal? Discounts have proven to be a good influence on revenue growth from new customers, as seen by the popularity of the volume discount pricing strategy within the SaaS market – Black Friday and Cyber Monday sales being no exception.

Is this something that just happens in the United States? Nope. Black Friday and Cyber Monday take place in most major marketplaces around the world and are a great way to not only make more money in a short period of time but also to extend your consumer base for the long term. Just keep in mind that retention is crucial.

Chanty Black Friday sales

What to expect from Black Friday 2021

As companies compete for more limited wallets against tough online competition, Black Friday 2021 should continue the trend of not only offering discounts but offering discounts on products you’ll want to buy.

According to Adobe Analytics, consumers spent $9 billion online during Black Friday 2020. This was the second-largest online spending day in U.S. history, coming in behind Cyber Monday 2020. 

Predictions for Black Friday 2021 in the SaaS World

Neil Jose from Acodez firmly believes that this Black Friday/Cyber Monday season will be a good one for SaaS business owners as a considerable amount of customers will prefer shopping online due to the pandemic and this would surely impact the SaaS sales positively. Something that we will be implementing this BFCM season is the bundle pricing strategy. This strategy encourages the customers to purchase more than one product so that they can avail the bundle product discount that we offer.

Hasan Abir from Apploye predicts that due to the global pandemic and rise in remote work, spending on software & technology services will likely rise during this Black Friday and year-end promotions. 

Gaurav Sharma from Attrock leverages the Black Friday sales rush by offering a limited-time (2-3 days) lucrative deal on your SaaS plans. He suggests that we should start promoting the deal weeks in advance to spike your Black Friday sales. Use a combination of social media marketing, content marketing, and affiliate marketing to promote your Black Friday SaaS deal.

According to Irina Weber from SE Ranking, Black Friday is never going to lose its name and fame in the shopping dimension. Even with open stores, she predicts that online shopping sales are going to be higher than ever. Online shopping can give safety and security and can save time in comparison with traditional in-store shopping. 

Mile Zivkovic from Better Proposals thinks that buyers will be more cautious this time around because so many of us bought apps we never used last year – just because they were cheap. Sure, you get a discount, but what’s the point if you never use the LTD or discounted app?

Best Black Friday SaaS Deals 2021


Chanty is an all-in-one collaboration tool for teams of all sizes, offering free unlimited searchable messaging, audio and video calling, and built-in task management system with the Kanban board.

Black Friday deals:

  • 15% off on a monthly plan (for 1 year)
  • 50% off on an annual plan
  • 1 month free + 50% discount for non-profits, educational and government institutions

Timeframe: Nov 26, 2021 – Dec 5, 2021

Get the deal


GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can transform your online marketing and bring tangible results.

Black Friday deal: Save up to 40% off any plan! Available only to the first 2021 accounts – first come, first served. Applies to both new and existing customers.

Timeframe: November 23 – November 30, 2021

Get the deal


Elementor is a WordPress website builder empowering anyone to create a stunning site without having to write a single line of code.

Black Friday deal: Up to 50% off on all subscription plans

Timeframe: November 22, 2021 – November 30, 2021

Get the deal


nTask is a Project management software that enables your teams to collaborate, plan, analyze and manage everyday tasks.

Black Friday deal: $29 OFF on Business and Premium annual plans. Just visit our website and signup to the product. 

Timeframe: 26th November – 29th November

Get the deal


Plerdy is a conversion rate optimization and SEO platform for marketers, SEO specialists, UX experts, and website owners. With Plerdy, it’s easy to track, analyze, and convert visitors into buyers. Tools: Heatmap, PopUP Forms, SEO checker, Session Replay, Event Tracking, Sales Performance, Conversion Funnel. These tools help you identify bottlenecks and improve your conversion to a website.

Black Friday deal: -30% discount for using Plerdy tools. The offer is valid subject to payment for the year.

Timeframe: November 5 – December 6, 2021

Promo code: BlackFriday2021

Get the deal

Better Proposals

Better Proposals is a great software that helps you create and send high-converting business proposals. They offer a vast library of proposal templates, a digital signature option, payment integrations, proposal analytics, and more.

Black Friday deal: This Black Friday, we’re celebrating 5 years of Better Proposals. Therefore, all new customers can purchase the Premium and Enterprise plan and get 50% off for the first 5 months.

Timeframe: November 26 – November 29, 2021

Get the deal


Apploye is an advanced time tracking & employee monitoring software for small to large businesses to keep track of their employees’ work progress and time. It offers features such as time-tracking, app & URL tracking, activity levels, payroll, invoicing, reports, team, projects & budgets, and GPS location tracking.

Cyber Monday Deal: 25% discount on all plans for a lifetime. 

Timeframe: Until 20 December 2021

Get the deal


Narrato Workspace is an AI-based content creation, collaboration and workflow management software.

Black Friday deal: We’re offering 6-months free access to the platform. After 6-months, you can get a heavy discount on your plans, based on team size.

Timeframe: The offer is valid till December 15th 2021.

Get the deal here


Cloudways is a popular name in the list of best WordPress hosting providers. Known for its user-friendliness, budget-friendliness, and excellent uptimes, it offers a 3-day free trial to all its customers (no credit card details required). This Black Friday, Cloudways has expanded its generosity by offering a FLAT 40% DISCOUNT for four months straight to all its new customers.

Black Friday deal: 40% OFF for 4 Months on all hosting plans

Timeframe: 23rd November 2021 till 1st December 2021

Promo code: BFCM2021

Get the deal


Document360 is a knowledge base software that helps you to create an online self-service knowledge base for customers or an internal knowledge base for employees (public or private knowledge bases). Document360 offers users a powerful, intuitive knowledge base portal. It supports numerous projects or documentation websites. The major features are localization, Markdown, and WYSIWYG editor, version control, advanced analytics & many more. It can be integrated with Intercom, Freshdesk, Microsoft Teams, Zendesk, and many more.

Black Friday Deal: 20% off on all annual plans. 

Coupon Code: BLACKFRIDAY2021

Timeframe: November 15, 2021 – December 3, 2021

Get the deal


HelpCrunch is a smart customer communication platform with all the required tools for building strong and long-lasting relationships with your customers.

Black Friday deal: 30% off any first payment

Timeframe: November 1, 2021 – November 30, 2021

Get the deal


SocialBee is a platform for social media automation letting you organize content in categories, share time- sensitive and evergreen content, add sustom URLs.

Black Friday deal: 30% for 3 months on any SocialBee plan

Timeframe: November 22, 2021 – November 29, 2021

Get the deal


EngageBay is a customer service CRM system.

Black Friday deal: 40% off on first-time purchase

Promocode: BFCM2021

Timeframe: Nov 15, 2021 – December 4, 2021

Get the deal


Black Friday deal (For new customers only):

  • 30% off your first year (paid annually)
  • 20% off your first year (paid monthly)

Timeframe: November 26th, 2021 – November 29th, 2021

Get the deal here


Pixpa is the ultimate all-in-one website platform for photographers and creatives to showcase, share, and sell their work online. Trusted by Pro Photographers around the world, Pixpa enables you to create a beautiful portfolio website in minutes, complete with built-in client galleries, online stores, and blogs. 

Black Friday deal: 50% OFF for the first year on all plans

Coupon code: BLFPIXPA50 

Timeframe: 24th November – 4th December 2021.

Get the deal


CallHippo is the end-to-end cloud telephony system with world-class support that provides an ultimate experience.

Black Friday deal: 25% Off On Platinum Plans

Timeframe: November 26th, 2021 – November 29th, 2021

Get the deal

NetHunt CRM

NetHunt is a CRM for sales and marketing teams integrated with Gmail and LinkedIn. It helps salespeople organize customer base, track sales progress, automate workflows, and generate sales reports.

Black Friday deal: Save 40% off any annual plan for the first payment

Timeframe: November 26 –  November 29, 2021

Get the deal is an all-in-one cost-effective DAM solution for distributed teams

Black Friday deal: 20% discount for annual plans starting Micro

Timeframe: Nov 26, 2021 – Dec 3, 2021

Get the deal


Socialchamp is a social media management tool that supports all major platforms and provides automation solutions for enterprises of all sizes! You can create, edit, design, schedule, track, and monitor all social media posts with multiple amazing features within the tool.

Black Friday deal

30% off on monthly plans for the first three months 

50% off on annual plans for the first year.     

*The deal is valid for new users only.     

*The discount applies to Champ, Business, & Agency plans.

Coupon code: BFCM2021

Timeframe: November 18th, 2021  to December 2nd, 2021

Get the deal


Saleshandy is an email outreach automation tool.

Black Friday deal: 40% off on Enterprise Plan

Coupon Code: ENTBFCM2021

Timeframe: Nov 15, 2021 – Dec 1, 2021

Get the deal


Black Friday deal: 50% off of any plan for 3 months.

Coupon Code: You don’t need a coupon code. The discount will be automatically applied during checkout.

Timeframe: 26-29 November 2021

Get the deal


ContentStudio is a content marketing and social media automation tool that serves as a one-stop solution for marketers, agencies, and enterprises. It allows them to manage multiple social media accounts across various channels using one platform. You can use ContentStudio to curate content, schedule social postings, and manage your social inbox, and get competitor analytics.

Black Friday deal: Growth plan at $99/year and annual 50% discount on all plans for first year.

Coupon Code: You don’t need a coupon code. The discount will be automatically applied during checkout.

Timeframe: November 11, 2021 to December 25, 2021

Get the deal


NapoleonCat is a top-notch social media management platform. Its features include comment and private messages moderation, automated moderation, scheduling, social media analytics, and reporting. 

Black Friday deal: Get 50% off NapoelonCat’s annual subscription.

Timeframe: November 17, 2021 to November 30, 2021

Get the deal


SocialPilot is the one-stop solution for all your social media marketing endeavours. Schedule posts at the best times, get white-label reports and track multiple social media profiles from a single dashboard. Enjoy these and much more with the leading scheduler at a really affordable price.

Black Friday deal: Flat 25% off on all of its annual plans

Timeframe: November 26, 2021

Get the deal


EmailOctopus is the simple yet powerful tool that makes email marketing cheaper and easier with features including landing pages and pop-up forms, time-based automated sequences and list segmentation.

Black Friday deal: 50% off your first three months with EmailOctopus

Timeframe: until midnight 29th November (PST)

Get the deal here


All-new Experios platform allows you to create highly visual, mobile friendly and measurable content experiences with ease.

Black Friday deal: 30% off all Experios and Flipbook plans

Timeframe: November 20, 2021 till November 30, 2021

Get the deal here


Groupboss is a CRM for group owners and community members. It helps you build your own premium community, create valuable content and turn your Facebook group into a revenue-generating machine.

Black Friday deal: 25% discount on all the pricing plans on Cyber Monday

Timeframe: 29 Nov, 2021 to 31 Dec, 2021

Get the deal here


SendX is an Intuitive and Affordable Email Marketing Software for marketers and business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry.

Black Friday deal: 40% – 50% Off On all Annual plans

Timeframe: 26th to 29th November 2021

Get the deal here


Wing complements growing companies through affordable dedicated assistant services. This Black Friday, get $200 Credit for Wing Managed Assistant Full-time Plans.

Black Friday deal: $200 Credit for Full-Time Plans

Timeframe: Until November 30

Get the deal here

SE Ranking

SE Ranking is an all-in-one SEO and digital marketing platform designed for business owners, SEOs, and digital agencies.

Promo code: BLACKFRIDAY2021

Black Friday deal: 25% off all annual subscription plans

Timeframe: November 22 till December 6, 2021

Get the deal here


actiTIME is a multifunctional time tracker for easy project management and progress monitoring. It offers such valuable productivity-boosting features as one-click timers, insightful reports, and automated invoicing.

Black Friday deal: 30% discount to the newly released actiTIME 2022

Timeframe: December 6 to December 8, 2021

Get the deal here


Cux is a UX automation tool feeding you with the finest data-driven insights.

Black Friday deal: Pay for 5 months and use CUX all year round! Buy a yearly subscription and pay only for 5 months. Offer valid only for payments via card and for projects with retention time of 2 weeks or 1 month.

Timeframe: November 26, 2021

Get the deal here


Simvoly is an all-in-one platform to build your website, funnel and email campaigns to grow your business online. If you are building websites for customers, Simvoly is the only 100% white label platform that you can also provide as your own “Do-it-Yourself” solution for your customers.

Black Friday deal: 60% discount on all plans for the first 6 months

Timeframe: November 24 till November, 30 2021

Get the deal here


InvoiceOcean is a simple invoicing software helping you create professional invoices in less than 30 seconds and send it straight to your client’s inbox. With this tool, you can get paid two times faster thanks to automatic payment reminders. To make payments even quicker, you can add a “Pay Now” button on your invoice and integrate it with Stripe, PayPal, or Braintree. This way, it’s easier and faster to pay your invoices.

Discount: Get 40% off all plans – both monthly and yearly

Coupon code: BLCK40 (add it at the checkout when buying a selected plan)

Get the deal here

After Black Friday ends, what should you do?

What happens once the day, weekend, or 14-day campaign is over?

Examine Your Findings

It’s time to evaluate your campaign when it’s completed. This can help you figure out what worked, what didn’t, and how to improve your campaign for next year if you have adequate tracking and reporting in place, as well as an understanding of which SaaS metrics to employ.

The following are some metrics to use to gauge the performance of your Black Friday campaign:

  1. Churn Rate: The percentage of customers who freely or involuntarily leave after the discount period has finished.
  2. Customer Desire to Pay: Determine your customers’ willingness to spend in advance of Black Friday next year.
  3. Monthly Recurring Revenue (MRR): The amount of recurring revenue gained and retained because of Black Friday subscriptions.
  4. Customer Acquisition Costs (CAC): Compare the expense of gaining Black Friday shoppers to the value they provide to your company.
  5. Customer Lifetime Value (CLV): The revenue generated from each of your Black Friday subscribers throughout the course of their subscription.
  6. Customer Renewal Rate: The proportion of customers who renew their membership when their current one expires.

Begin Planning Your Next BFCM Campaign

Prepare for the next Black Friday sales using your insights and analytics. This should help you focus your discount and marketing experiments to generate the most money for your company during the busy SaaS sales season.


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Chanty is a team collaboration hub with unlimited searchable message history. Chanty offers team communication, audio calling, video conferencing and task management with the help of the Kanban board.

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